Yahoo-CEO演讲

hat. In the United States now, it is tax season. And for the first time, you can file some of your taxes over the Web. And this is a very convenient way for people to gather information, to understand the laws that have changed about taxes, and now be able to process and sermon your tax forms online. Other applications that are very, very important, are travel, where you can buy airline tickets, book hotels, book rental cars through travel sites; buy books, Amazon.com is a very famous bookstore now on the Web; you can buy computers and software and hardware and accessories through Web -- people, for example, like Dell Computers and Gateway 2000, have created the tremendous opportunity to go directly to the consumers; you can buy music CDs, videos, almost anything you can imagine that you can buy through retail now you are beginning to buy on the Web. I believe that in the United States you will see even more industries change ause the way that the Web is so popular and people have ability to conduct commerce at their own pace. They can talk to whoever they want to talk to, (find out,) do some research and then conduct the transaction based on their own behavior rather than having to go to somebody else to buy the merchandise.

So I want to show you this chart ause it talks about Yahoo's strategy and where we want to be as a company. We have a lot of content on the Web. Millions of Web sites that are on the top; and on the bottom we have tens of millions, hundreds of millions of users; and in the middle is where Yahoo is focusing our efforts. We develop the technology; we develop the advertise; we develop the business model to help build merchant-consumer commerce services like the ones I talked about taxes, stocks, computing goods. We talk of contents, news, sports. We talk about the directory, that I talked about the aggation which I call, we call super aggation and core aggation. And on the two sides we have two very important elements. The personalization element, which is how do we make the Web, how do we, how do Yahoo help you make the Web more personal. Everybody should have a very unique experience with the Web. You don't have to have the same experience ause it is interactive. And we are trying very hard to bring a personalized component to the Web experience. And the other side we have communication. And the key to allow the Web success is the fact not only can you get content from publishers or information sources, you can also communicate through email, through chatting and through messaging that is now ome a very big part Web usage in the United States. And we believe by doing these parts well, by helping people find the content need, find the products and services they need, and finding other people that they need to find, we can ome a new kind of company that ties together people on the Web.

These are some of the things we offer today on Yahoo site in the United States, and I thought it is useful to list them ause a lot of people don't realize all these things are available on Yahoo. A lot of people still think of these at many ways as a navigational guide. I have already mentioned Yahoo Finance. Yahoo Finance is our stock-put and stock-lookup service. Everyday we have over 5 million people that look at us for stock information, news about companies, etc. Score Bodies are sports site where we have real time sports information, so during a ball game, people can look at information on the Web. And of course news, which is one of the most popular, news services on the Web. Nowadays I will give you the example when big news items happen. So many of you know last year Princess Dianna's tragedy. The Web was the first place that had real information about the incident, even before television did. And we believe in many ways, the way people use the Web to find news is going to change the way people get news. We also have a lot of local information in the United States --classifies which is a way of buying and selling things, small things, for yourselves; yellow pages which is way to find businesses; maps where you can actually get driving directions or find out where the place is. These services are all available on the Web through Yahoo. We talked about international. We have ten countries. I didn't have time to list them all here, but, France, Germany, Yahoo UK, Yahoo Japan, Yahoo Canada, Yahoo Asia in Singapore, Yahoo Australia, and numerous others. We also have designed some Yahoo services around demographics. So for example, Yahooligan is our service for kids, and we have also a version for Yahoo seniors for people who are over the age of 65. My Yahoo is a personalized service. We have some happened event, guide. We will tell you what is everything going on on the Web. And on the last bullet I talk about the communication services that we offer. Yahoo Mail, Yahoo Pager, which sends messages to each other, and Yahoo message board where you can post and read what other people say about certain topics.

ause we are, ause I am in China and ause I am in Asia, I want to talk a little about the global aspect of Yahoo. And I want to talk about Yahoo Japan as a kind of case that you want me to show with you. A lot of people tell me, you know, that the problem with the Internet, the biggest problem of the Internet is language and culture. You know, my locution is still so much dominated by English and dominated by American language and American culture. I ae with that. One of the first things we did as a company was to establish a joint venture in Japan. We did this in April 1996, while even Yahoo is very, very young. We started in Japan ause it is a very interesting market. At that time it was already oming a very big Internet user base, and also the language is obviously very different. We had to build the site from Japanese. Almost from the date we launched we ame the most popular Web site in Japan. Now we are one of the most dominant Web-based businesses in Japan. In fact we took the company public on the Japan's stock exchange in last November. And we also help develop the Internet advertising business in Japan. And I honestly believe that by focusing on building around the culture and building around the language of the audience, we can duplicate the Yahoo model no matter where we go. And in fact we have done that as well in Europe and Canada, Singapore, etc.

One of the key things that makes me very excited about the China market is ause that I believe the Chinese Web market is going to have a very, very huge potential in the future. Part of my trip, here is to learn more about China market, and learn about the Internet developments in China. And I have learned a tremendous amount. And I have increasing hope that there are so many things that the Chinese Web can do that is unique to China as a market, and to China as a language, and China as a culture. What is happening today, as many of you know, is the number of Internet users in China is increasing at such a rapid rate. Almost every month I hear the number is getting larger and larger. Just recently we understand that there is officially over 600,000 subscribers on the Internet in China, and unofficially that number may be even higher. We believe that there are significant efforts that are beginning to develop so that good content is being developed. And we think that the potential for developing advertising-based, commerce-based, free service is very, very large.

I want to talk a little bit about as the local market, as a China market, what are the keys to grow this market going forward. The first thing that we look at, I try to understand, is how many personal computers will be sold that can allow people to get on the Internet. And in China that number is growing at a very, very rapid rate. I understand that by 1998 over 5 million PCs will be sold in China and all of them can get on the Internet. The using that I think is key to growing a business which we have seen in every market that we have been in is being able to provide cheap, affordable access to the Internet for consumers. And not only the services should be cheap and affordable but also they need to be reliable and fast. And to do that a lot of times these access businesses need to be somehow driven by profitability, and somehow being able to be a real business demo online. And I think China as a whole is going through that investment stage where a lot of money needs to be invested in building all the infrastructure and attracting subscribers to get on the Internet. The third thing we see as a key to growth in any market is the ability to have software tools that help you put information on the Web, design information on the Web and change information on the Web. And those software tools are what people (that) have built in the United States that drove very, very rapid growth. In the United States for content and commerce, and I hope in China as well there will be significant efforts to build out a set of tools, a set of software, a set of technology, that help you build content commerce applications for the Web. The fourth thing that is very important for a viable Web medium model is the creative community, so people who can help you design Web sites and can help you design concepts and help you understand how to use these Web sites, to help your marketing, to help your users, to (help you) give you better experience. And these people are very much needed in order to develop compiling, competitive quality, content experience. And lastly which is probably the most important thing is that businesses, governments, education, people in the community, people in the society, have to feel like the Web is a key part of how to grow as a country, as an economy, and to be competitive. I will give you an example in the United States. The government in the early 1990s decided that they need an interactive infrastructure to grow the econo

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