2004男性服饰市场商务英语写作提纲

［Title］：2004-2005 Annual Report on China’s Men’s Wear Market

Report Summary

The report sums up the development of the global and Chinese men’s wear markets in 2004. Through accurate data and full elaboration, it presents from various angles the structure of China’s audio-video products market, features of the demand-supply relationship and pattern of competition between leading vendors in different market segments. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading players’ competitiveness.

The report especially points out the following: Despite a small rise in sales volume, sales revenue in China’s men’s wear market nevertheless grew significantly in 2004. Currently, domestic brands have taken a notable lead in the market, while foreign high-class men’s wear brands have increased their investment in the Chinese market, leading to intensified competition. After 2005, with changes in the market environment both at home and abroad, brand will become the key for men’s wear to maintain vitality. Leisure-style men’s wear will continue to be in a rising trend in the next few years. Promoted by various government policies, the rural market will bring a new space for men’s wear consumption.

After analyzing major factors affecting the development of China’s men’s wear market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides pertinent development strategy and recommendations for leading enterprises and growing enterprises respectively.

Report Outline
I. Overview of the Global Men’s Wear Market in 2004

(I) Development Status
(II) Basic Characteristics
(III) Overview of Development in Major Countries and Regions
1. U.S.
2. Italy
3. Germany
4. Russia

II. Size and Structure of China’s Men’s Wear Market in 2004

(I) Market Situation and Characteristics
(II) Market Size
(III) Market Structure
1. Regional Structure
2. Product Structure
3. Brand Structure

III. Analysis of Supply & Demand in China’s Men’s Wear Market in 2004

(I) Analysis of Market-Related Industries
1. Analysis of the Textile Raw Materials Industry
2. Analysis of the Clothing Fabric Industry
3. Analysis of the Supplementary Clothing Materials Industry
(II) Analysis of Consumers’ Demand
1. Overall Characteristics of Men’s Wear Consumption in China
2. Analysis of Men’s Wear Consumption Habits in China
3. Analysis of Factors Men’s Wear Consumption in China
(III) Analysis of Vendors’ Supply
1. Number and Distribution of Men’s Wear Vendors in China
2. Variety and Structure of Men’s Wear Supply in China
3. Price Structure of Men’s Wear Supply in China

IV. Competition Situation in China’s Men’s Wear Market in 2004 & Assessment of Leading Players’ Competitiveness

(I) Analysis of Competition Situation in China’s Men’s Wear Market
1. Regional Competition Situation
2. Competition Situation in Key Cities
3. Situation of Competition Between Western-Style Clothes Brands
4. Situation of Competition Between Shirt Brands
(II) Assessment of Leading Players’ Competitiveness
1. Youngor Group
2. Shanshan Group
3. Romon
4. Baoxiniao Group

V. Factors Affecting the Development of China’s Men’s’ Wear Market from 2005 to 2009

(I) Favorable Factors
(II) Unfavorable Factors

VI. Analysis of Development Trend of China’s Men’s Wear Market from 2005 to 2009

VII. Forecast of China’s Men’s Wear Market from 2005 to 2009

(I) Forecast of Market Size
1. Forecast of demand in the Western-Style Clothes Market
2. Forecast of demand in the Shirt Market
(II) Forecast of Market Structure

VIII. Recommendations

(I) Product Strategy
(II) Pricing Strategy
(III) Competitiveness Strategy

Report Specifications

(I) Objective of Report
(II) Research Scope
(III) Survey Region
(IV) Data Source
(V) Research Approaches
(VI) General Definition
(VII) Market Definition
(VIII) Evaluation Index System of Competitiveness
(IX) Forecasting Model
(X) Special Specifications
(XI) Research Object

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